"If you're forcing it into existence, a lot of times you're pushing it away," Cassidy said. Seven couples have gone on second dates and three are still together, according to Cassidy, who urged bathers to enjoy the experience as they seek a partner. IcePass has held three speed dating events so far. Ice baths have become popular among athletes, who say cold water helps relieve muscle soreness and speed recovery. The concept was created by Kyle Cassidy and his business partner Aryan Davani, co-founders of IcePass, a Venice Beach company that offers ice bath plunges and saunas. Not necessarily looking for love, but open to receiving whatever feels right." Gibson said he attended the event to "show up as my authentic self and be open to whatever was sort of there for me. Her bathing partner, 27-year-old engineer Miles Gibson, said it was "nice to have someone in there with me to kind of support me" while acclimating to the temperature.